The Detroit Free Press held a bracket-style contest to determine which school/team had the best logo in Michigan. And after a week of heated voting, the Ferris State Bulldogs came out on top. Seriously.
|"Ferris' logo. Woof." -Home Alone|
Look at that monstrosity of a design they call a logo. The awful colors. The terrible shading. The cross-eyed eyeballs. The non-symmetrical collar. The terrible shading (worth mentioning twice). This looks like a photocopy of a dollar store coloring book, and it was voted best in Michigan.
Am I bitter that GVSU's logo lost to a high school team named the Chix? Yes. For an online contest, it was embarrassing for a university with an enrollment of 23,000 and almost 20,000 Facebook likes to lose to some small west Michigan high school named after a baby chicken. But I digress. GVSU isn't all that recognizable, and the GV logo is pretty plain (I wish they would have used the Louie version). But the fact that the winged wheel and olde English D both lost to this haggard canine should shake us to the very core.
The old English D is literally a symbol for the city of Detroit. The winged wheel is part of one of the most storied franchises in sports and adorns one of the best uniforms in athletic competition. The mutt even beat the Grand Rapids Griffins logo, which is pretty cool. Griffins are cool. Hastily drawn bulldogs are not.
This has to be rigged, right? You could vote multiple times, so did some computer mastermind create a program that voted once every second, giving Ferris State the victory? There is no way the historic logos of two most popular franchises in Michigan lost to a DII college in the middle of nowhere. No way. I demand a recount.
Or maybe Ferris State is just really good at marketing. Apparently they blitzed all social media platforms, emailed alumni, got lots of news coverage and used the athletic department to really pump up the volume. If it wasn't for my Ferris State friends posting on Facebook, I never would have heard about the competition. Good for them.
In the end, this is the most important poll of our lifetime, and I will most likely never get over this. Ferris State, you win this round, but
at least our football team never looses to you. The joke is actually on you Ferris, because this poll means you can never redesign the bulldog. This is your burden. Carry it.
By Aaron Brandt, longtime logger of logo logistics.