Monday, January 30

New Honda Ferris Bueller Commercial

After a teaser that had everyone thinking Ferris Bueller 2 was coming out soon, Honda released the full version of an ad featuring Matthew Broderick essentially reprising his role as Ferris Bueller, only with the help of a Honda CR-V. Check it out below.

Honda did a great job creating some buzz with the teaser, making everyone think there was a new movie coming out. The actual short stayed true to the movie and reenacted key scenes, all the while showing off the features of the CR-V in a very non-intrusive, natural way. It wasn't like Honda went out of the way to show off specific aspects; each feature played a role in the overall plot of the short. This is a great commercial that plays to our nostalgic side, and sells a specific product very well.


By Aaron Brandt, who is looking for a  job in Public Relations or Advertising upon graduation in the spring.

Sunday, January 29

Shaun White reads my blog!

A few days ago, I blogged about how I thought snowboarders should lose the baggy clothing in exchange for a lighter, more aerodynamic look. Well, 2012 Winter X-Games half-pipe gold medalist Shaun White must have read my blog and heeded my advice.

My man goes out in tight pants and a smaller coat and wins the X-Games. Clockwork. Let the tight clothes revolution begin. You're welcome, Shaun White.

By Aaron Brandt, who by default must be some sort of snowboarding guru. 

Saturday, January 28

I would win the Winter X-Games.

So it's another exciting Friday night, sitting in my living room, watching the Winter X-Games. The snowboard big air is on right now, and while pondering the feasibility of me joining this sport and taking home the gold, I came to a revelation.

What is the deal with the clothing that the participants wear?

I mean, I get it, the baggy look is what's cool, it's what Burton pays those bros and bro-etts to rock during the events, but why? If I was in the X-Games, my only concern would be winning. And if I am going to win, I am going to wear the best possible gear to accomplish such a feat. This means I would be wearing skin tight, ultra thin materials made by scientists, not some snowboard company.

Look at skaters for example. In speed skating, Shani Davis isn't out there for looks; he wants to win. You don't see figure skater Johnny Weir in over sized wearing pants with fifteen cargo pockets, he wants to win too...and look fabulous. But none the less, he still wants to win.

You would think that baggy pants and a baggy coat would just get in the way, limit flexibility, reduce speed and make me sweat too much. I would be out there on the halfpipe or big air in a blue skin tight number, throwing down perfect ten after perfect ten. Why? Because I am faster, lighter more flexible and generally more talented than anyone out there. I might not look like the typical snowboarder, hanging out at Journey's, but at the end of the night, I'd have the hardware around my neck.

Leave the baggy clothing to the kids building snow forts. Time to step up your gear game, extreme winter sports.

By Aaron Brandt, former Mt. Clemens Ice Arena sledding hill frequenter. 

Thursday, January 26

Camel makes her Super Bowl picks, I call foul

So this camel named Princess made her Super Bowl pick (the Giants) again, and is currently on a six game win streak when it comes to the big game. Whatever.

I worked with camels part of last summer, and I have to tell you, they are not very smart animals. No way this camel doesn't have her nose in some sort of elaborate scheme involving the CIA, NFL and even SOPA. Where I worked, it took a camel almost all summer to learn how to walk in a tiny circle without bucking people off of its mangy hump. And even then it was too unstable to allow for anything other than the workers (myself) to ride (which was very uncomfortable, by the way).

Besides, she's only 63% right on her lifetime picks. Come on, something doesn't add up here. She's a camel, she has a terrible record, and then all of the sudden she's some kind of Super Bowl guru? Someone get Jessie Ventura on the line and figure out this conspiracy. I do not buy it. Sell, sell, sell.

This brings up another issue. Teachers out there, I love you, but you were DEAD WRONG when it came to camels. There is NO water in a camel's hump. The hump is not some kind of magical storage bag that fills up when the camel drinks. No, it is full of fat. Kids these days have no idea what a camel's main attribute is all about, and I blame the education system. Stop propagating lies and teach the youth about a camel's hump fat. What's next, Pluto is a planet? Please.

P.S. I guess we know what Santa Claus does in the off-season. Or maybe he doesn't even use reindeer, instead opting for a more durable animal such as a camel. Santa's even rocking the standard green shirt, tan hat look that all camel operators I know utilize. Good for Santa.

By Aaron Brandt, who thinks the Patriots will win. I guess. Who cares, I'm an advertising major; shut up during the commercials.

Wednesday, January 18

Some thoughts on SOPA

Well all of the sudden, the Internet is exploding with some hubbub about the Stop Online Piracy Act, which if you haven't heard, basically gives the government more power to stop pirating online. However, it gives so much power, that individuals and websites can be shut down if they are found to be violating the terms of this bill.

This is a bad idea, just like any other expansion of government power. But this isn't a new school of thought for me, simply brought to attention by some blackout of Wikipedia or nagging pop-ups on my Tumblr. Nah, I've been against big government since 1991 (after my brief stint with the Clinton family).

What gets me is the sudden massive surge of interest in politics. Yeah, this is a very important issue, but why can't we pay attention to other political and ethical issues? Why is this the one that seemingly everyone with a Facebook is rallying around today? What about other issues? No matter what side of the issues you are on, they all have a huge impact on our everyday lives.

We have a 14.3% poverty rate.
Unemployment rates are going up.
Health insurance premiums are sky high.
Inflation has increased 3.77% since 2009.
There are 45.3 million people on food stamps.
Gas prices have doubled since 2009.
Home values are falling.
The national debt is up to $14.7 trillion.
Our deficit is up to $1.28 trillion.
There were just under 1 million legal abortions in 2008.
China owns lots of our debt.
We are at war.
The processed food we eat is killing us.
There are millions of illiterate Americans.
Public schools are failing many of our youths.

I wish we could all rally behind some of the causes above like people have against SOPA. I think it is fascinating to see websites like Reddit and Tumblr get behind an issue that is philosophically conservative. Keep the government smaller, and increase the freedom we have as US citizens. It just goes to show that people are becoming willing to ignore parties and affiliations when it comes to major issues that directly affect them.

However, simply posting links to call our senators won't get anything accomplished, which is why I fear that SOPA will succeed. It is easy to sit back all your life and then all of the sudden get into politics when your LOL Cats and term paper gold mines become threatened. My hope is that we take this new found activism and utilize it into the future. There is an election coming up, and there is a good chance a candidate (or current president, if you swing that way) can make a difference. Don't let a simple change of your profile picture be the last action you take before 2012 is over.

Note: Sopa is Spanish for soup. But Wikipedia is down, so I have no way of verifying that fact. 

Wikipedia. Just kidding.

By Aaron Brandt, who likes Campbell's Chunky SOPA.